Previous post:
Next post:
5 comments Add yours
  1. Part I

    By now, at least 10 more small children are aware of the fact that a new comic book about Elsie the Cow has recently appeared. This is the latest in an almost endless chain of accomplishments on the part of a soft-eyed character more skilled at publicity than Barnum. More than ¾ of the people in the U.S. are able, not only to identify Elsie, but to identify her as the property of The Borden Company; she is better known than Senator Taft, Eric Johnston, tzar of the movie industry, or Jane Russel, one of the film colony's more glamorous representatives. Elsie has been viewed personally by one out of every six people in the country.

    1. Nice transcript! For "tzar" and “Russel”, shouldn't these be "czar" and "Russell"? (I've seen "tsar" before, but not "tzar.")

      Lastly, the number is 10 million, not 10 more. An m next to a figure means “million.”

  2. Elsie the Cow first appeared in Borden ads in medical journals. It was actually physician readers who, in asking for reprints, hinted to Borden's that the company had something. When the New York World's Fair opened in 1939, Borden's yielded to the clamor for a “live” Elsie by installing, in its exhibit, a handsome pure-bred Jersey; in the Fair's second year, an entire bovine boudoir was built for her. Today, Elsie tours the country with her husband, Elmer the Bull, and their son Beauregard. Beauregard was born during his mother's personal appearance at Macy's in New York and nearly a million people submitted suggestions for his name.

Leave a Reply